top of page
  • Writer's pictureCole Farrell

Overcoming Resistance in Multifamily | Strategies for Investment Success

Resistance, in real estate investing often stems from fear, uncertainty, and unfamiliarity. Common sources of resistance are apprehension about financial risks, market volatility, property acquisition challenges, tenant management complexities, and the overall learning curve. Recognizing these sources of resistance is the first step toward overcoming them.

To effectively combat resistance in this field, it is crucial to identify the specific form it can take:

Fear of Financial Risks

Investors may feel resistance due to concerns about the financial implications of acquiring and managing properties, such as potential cash flow disruptions, unexpected expenses, or unfavorable market conditions.

All valid concerns. However, these risks can and should be hedged. For example, all of these risks can be hedged with reserves. With adequate reserves, short-term problems and disruptions can be mitigated and should not disrupt an operation. To avoid long-term risk, investors should focus on the fundamentals. Is the local market strong? Is it being purchased at a good cost basis? Is the business plan conservative and feasible? Are the loan terms fitting for the business plan? If the fundamentals are solid, and reserves are on hand, it should be a safe bet.

Market Uncertainties

The dynamic nature of real estate markets can breed resistance, as investors grapple with economic fluctuations, changing rental trends, and unforeseen market shifts.

The difficulty with facing market uncertainty is there is NEVER market certainty. There is a level of inherent risk associated with investing in real estate, and a large portion of that is based on market uncertainty which, for all intents and purposes, is out of someone's control.

To alleviate this resistance, it is the same as mentioned above, however, there are specific market fundamentals to focus on. Market fundamentals such as population growth, job growth, job diversity, landlord-tenant laws, etc. Although a market can turn sour, it's not able to so quickly. These market factors will happen slowly and savvy investors will recognize the signs to ramp up or move out.

Property Acquisition Challenges

Finding suitable properties, conducting due diligence, negotiating deals, and securing financing can be overwhelming, leading to resistance.

These are challenges that all investors face at all stages. To alleviate resistance with acquisitions, you need to reframe your mindset. Resistance, specifically for acquisitions, comes from fear of investing time and money into a property and it not working out or not finding one to begin with. The reality is it's a numbers game. If you look at X amount of deals, Y will pencil out so you'll make offers on Z, and A/B of them will actually close. Focus on the statistics and know a deal will work out with enough time and effort.

Tenant Management Complexities

Investors may face resistance when considering the responsibilities of tenant selection, lease agreements, property maintenance, and addressing tenant-related issues.

Tenant management is part of the game. That's the life and blood of the investment. Although there can be resistance there, especially if an investor is inexperienced, there is a simple way around it. Hire a qualified property management company. That's their job, then you manage the investment and managers, not the tenants.

Learning Curve and Expertise

For those new to multifamily real estate investing, resistance may arise from a lack of knowledge, experience, or familiarity with the intricacies of this asset class.

Fortunately, in this day and age, there is an abundance of information on every detail of real estate investing. If you feel uncomfortable with your lack of knowledge, put in the time and learn more. If you're inexperienced, find a partner, coach, or mentor that can help guide you.

Tips and Tricks to Overcome Resistance

Education and Mentorship

Invest time in expanding your knowledge through courses, books, seminars, and networking events. Seek guidance from experienced investors who can provide insights and mentorship to navigate the challenges.

Thorough Due Diligence

Conduct comprehensive research and analysis when evaluating potential properties. Scrutinize financials, market trends, property conditions, and other relevant factors to mitigate risks and make the best decisions.

Risk Management and Contingency Planning

Develop a risk management strategy that includes diversification, setting aside contingency funds, and exploring various financing options to mitigate potential financial risks.

Professional Property Management

Consider partnering with reputable property management companies or hiring experienced property managers to alleviate the burden of day-to-day operations and tenant management.

Networking and Partnerships

Build relationships with industry professionals, fellow investors, and vendors to expand your network, gain insights, and potentially find partnership opportunities for shared resources and expertise.

Start Small and Scale Gradually

Try beginning with smaller multifamily properties to gain experience and build confidence. Increase your investment portfolio as you become more comfortable and knowledgeable.

Stay Informed and Adapt

Continuously monitor market trends, stay updated on local regulations, and adapt your investment strategy accordingly. Being flexible and responsive to market changes can help overcome resistance and seize opportunities.

While resistance is very present in real estate investing, it should not deter aspiring investors from pursuing this lucrative opportunity. By understanding the sources of resistance and facing them head-on, investors can overcome challenges and find success.


bottom of page