MMM Recap: 25,000+ Direct Mail Letters a Month with Jason Reynolds

Jason Reynolds turned a $50,000 signing bonus into a thriving house-flipping business by focusing on active income, smart systems, and disciplined execution. In this MMM conversation, he shares how he shifted from collecting doors to building a sales and marketing engine that keeps deals moving from first call to closing table.

He explains his flip criteria—light rehabs work on smaller spreads, heavy rehabs need $50K+—and how he funds growth using a capital stack of hard money and private lenders. For sourcing deals, Jason relies on direct mail, cold calling, and testing Meta ads, while emphasizing the importance of partnerships and using first wins to fuel marketing.

Operational discipline is key. Jason runs projects with a W-2 manager and specialized subs, anchored by clear scopes, timelines, and budgets. Key metrics track leads, offers, contracts, project timelines, budgets, and closings.

This conversation is a practical blueprint for moving from dabbling to doing—showing how active income, repeatable processes, and strong leadership create scalable real estate success.